We’ve said several times that creating great content is vital to your SEO and to building a long lasting community of loyal readers. Useful, informative content, guided by the keywords and phrases that boost your search result rankings, is one of the most important things you can put out there on behalf of your business or blog. But writing great content isn’t easy for everyone. Here are some tips for great content writing.
Writing Great Content
1. Remove Distractions
Get off those social networking sites, email Inbox, background noise and other things that can keep your mind from your task. They won’t help you get your creativity at work when you hit a rough patch; rather, they’ll make you sound disjointed in your writing. Ditch them when it’s time to write.
2. Stick To What’s Relevant
Since you already found out your goal, you should be able to weed out unnecessary info that takes up space and clutters up your message. Opposite to what many think, more information is not always better. Streamline your content and keep only what really matters to what you’re trying to say.
3. Before Writing, Find Out Your Goal.
If you don’t know what you’re trying to say, how can you say it? Decide whether you’re going to be giving out helpful tips, building brand awareness, guiding site visitors toward buying your product, etc. Simply knowing the point of your content can help you a great deal.
4. Use Direct Titles And Short Sentences
Don’t make it difficult for your readers to figure out what you’re trying to say, and don’t try to come across as painfully academic. Smart is nice in some situations, but not when you’ve got something to convey. Be clear and concise, and you’ll be far less confusing to your readers.
5. Use Lists, Bullet Points And Other Easy-to-Scan Techniques
People who read content on the web are usually scanning for the most important information, not reading carefully. If there are some information that you really want readers to retain after they’ve read your content, put those details into lists or bullet points so they stand out. Keep paragraphs short, and remember that white space is your friend when it comes to making an article look welcoming.
6. Write From Your Own Voice, Not From Some Disconnected Third-party Perspective
Many people think that writing well means writing for textbooks or academic reviews, that’s not the case. Most readers want to feel like they connect to the writer, and the more you engage your readers, the more they’ll take what you say to heart.
That doesn’t mean ranting about a bad movie or rambling on about your personal preferences, all you need to do is interject the occasional “I” with your opinion about something that matters to you.
If you’re writing about foods that help people lose weight, for example, it can help if you mention your personal favorite foods from the list, or which ones you find difficult to enjoy. Personal touches make your writing real, and they can draw readers in far better than cold descriptions and stuffy paragraphs.
Writing content that your readers can understand, enjoy and relate to isn’t as tough as it sounds. Like everything else, writing well takes practice, but once you’ve got the hang of it, you’ll be engaging readers and raising your search engine rankings in no time.
Online success relies on content, so learn ways to write blog posts and get your content where it needs to be.