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Internet Marketing Terms Glossary

It’s really easy when you are in any particular business to use jargon and acronyms on the assumption that everyone knows what you mean, so here is a list of the most common terms.

This list will grow I am sure, so if there are any terms you’d like me to add, just drop in a comment and I will do my best!


Internet Marketing Terms Glossary

And if you still do not understand any of the terms, do let Us know. If you don’t understand then you can be sure that many others will not as well



  • Originated as ‘web-log’ and got shortened to ‘blog’. A website or web pages dedicated to publishing time based articles, opinion, comment etc.



  • Click Through Rate – the percentage of how many clicks you receive to your website through an advertising campaign, compared to how many times your advert is seen



  • When a site visitor completes a required action on your website. For example purchases a product or downloads a white paper.


Conversion %

  • The percentage of your site visitors that complete a required action on your website – for example purchase a product or download a white paper. Is normally calculated on the number of unique visitors over a certain period of time but can also be calculated based on total number of visits to your site.CPC
    Cost per Click – the amount you pay for each click you receive to your website



  • Cost per Impression – referring to the cost of your advert being seen once


Followed (in link terms)

  • Links from a website that search engine bots follow and recognise for SEO purposes


Google + (plus)

  • Google’s social media platform allowing for sharing of information, connecting with others, live communication



  • An impression is when your advert is displayed by a website.


Inbound Links

  • Links that point TO your website from other websites



  • Referring to the search engines —the page has been visited and captured by the search engine algorithm but this does not necessarily mean that the page is ranking well for any particular search termIP address


Keyphrases / Keywords

  • The terms that are entered into the search engine search boxes by actual visitors, when they are looking for a particular product, service or information


Keyword Density

  • How many times your keyword appears on a page compared to the number of words on a page – used to be used as an indication for SEO, but is not anymore


Meta Description

  • The html description given to a particular webpage. Generally made up of a sentence or sentences that clearly describe the web page. Is often used by the search engines when results are displayed from a search under the link (snippet).


Outbound Links


Pay Per Click

  • Literally advertising for which you pay for each click you receive to your website.



  • Refers to where a particular page may be listed when a user runs a particular search in a search engineRSS
    Really simple syndication, or rich site summary – it is an easy way to share information on the web via means of a feed of dataSEM
    Search Engine Marketing – usually considered to include both SEO and PPC marketing



  • Search engine optimization / search engine optimizer – the process of making sure your website is as attractive to the search engines as possible in order that the pages will rank as high as possible for searches  (without having to buy sponsored advertising) / someone who will do this



  • Search Engine Results Pages – the list of sites that appear after a search is run, under and to the left of any sponsored advertisements.Snippet
    The text that appears below the link in a listing in the search engine. The search engines will either display the meta description associated with the web page or a block of text from the page itself—usually the first text encountered on the page



  • Secure socket layer – in simplistic terms this is the secure internet protocol that allows for sensitive information to be transmitted securely over the web. An indication that a webpage is protected by SSL is when https:// is displayed for the website rather than just http://


Sub Directory

  • A sub directory is a sub part of an overall website and is usually recognised by a slash after the domain name with a word which is the name of the sub directory. Eg


Sub Domain

  • A sub domain is a part of an overall domain, and is usually represented by a second word and dot before the domain name – eg is a subdomain of


Title Tag

  • An html tag that refers to the text that appears in the topmost bar of the browser window for a particular web page, or in the tab of the page in the browser. This will often appear as the link when a page gets returned for a search in a search engine



  • Top level domain – this refers to the extension to your domain name – ie or com or net etc. They generally refer to the organisational structure, country of origin or purpose of the website. For example is a UK website, edu is an educational website.URL
    Literally ‘uniform resource locator’ – the location of a particular webpage on the internet. Is more usually known as the web address of the page.


Website Domain

  • A website domain, sometimes just called a domain, is most commonly known as the name of the website. This is more memorable than the actual IP address (where the site is located) and allows visitors to find and return to a web page more easily eg


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