Starting a video blog has become a common undertaking amongst bloggers. More marketers have started to incorporate video into their campaigns. Although blogging is still a hot topic on the web, vlogging may soon be taking the spotlight. There are numerous bloggers out there that are incorporating vlogs into their blogs. Some want to do it to grow their online presence, others think it is a smart blog marketing move, and many out there just think it sounds fun.
Whatever your reasoning for wanting to create a video blog, learning the ins and outs of vlogging on WordPress is a must. There’s a lot that goes into a video – from buying a vlogging camera, to installing a video blog WordPress theme. But this article is here to help you along the way. So keep reading to discover the best tips and tricks that will help you successfully integrate vlogging into your blog.
How to Start a Vlog
Some of you might not even know the definition of a vlog, so let’s get that out of the way. A vlog is just like a blog but it is video-based, not text-based. Vlogs can be used to start discussions, share experiences, express opinions or tips, or just give your audience a glimpse of your daily life. To make a vlog, all you need is two things: yourself and a video camera. If you want your videos to be more professional, you may invest in more video blog equipment like a microphone and editing software. It is all up to you.
Once you have your equipment, all you have to do is decide what type of vlog to make. Vlogging is not a narrow market. You can film anything from interviews, to unscripted rants, to instructional clips. Try to pick a topic that will engage, benefit and connect your viewers. Here are some examples of types of video blogs:
- Promotional video
- Q&A video
- How-to video
- Review video
- Rant/Opinion video
- Behind the scenes video
- Event video
One of the most important things to keep in mind when making videos is to be creative. Do not make the same types of vlog over and over, especially if your viewers are not responding well to them. Try thinking of some unique vlog ideas that will make you stand out against others in your niche. After researching and coming up with your idea, then write a script if necessary and start filming!
How to Embed Vlogs into WordPress
After creating your video, you must decide which platform will be your host. YouTube, Vimeo and self-hosting are the three most popular vlogging mediums. Of course you can use other video websites like Dailymotion or Blip.tv. However, YouTube and Vimeo reach the widest market. Plus, videos on those two websites are easy to embed, share and convert.
Self-hosting your own vlog means you do not upload it to a third-party platform like YouTube or Vimeo. Instead, you upload your videos directly to your blog, this being the only place where users can access them. However, self-hosting is not recommended for a variety of reasons. To put it shortly, self-hosted videos require lots of converting and coding and are prone to playback issues. Additionally, your videos’ rankings are then tied down by your website, which probably doesn’t reach better rankings than YouTube, considering its Alexa rank is #2.
Don’t get me wrong; self-hosting isn’t without value. In fact, some marketers recommend it to boost your blog’s SEO and to have control over your content. If you think self-hosting is the best option for you, check out this pro tip:
The easiest way to self-host your vlogs is to install a free video player plugin for WordPress. Just search “video player” in the WordPress plugin directory to find up-to-date plugins that will allow you to upload your own videos—no coding required.
YouTube or Vimeo
Learning how to embed a video into your WordPress blog is pretty simple. All you have to do is create an account on either website, follow the instructions to upload a video on their platforms, then embed the link in WordPress. Now there are a few ways to go about embedding the link.
- HTML – First, click the “Share” button under the YouTube or Vimeo video you want, then click “Embed” (YouTube only). If you want to edit the video, click “Show More” (YouTube) or “Show Options” (Vimeo). Otherwise, copy the embed code and paste it into the HTML of your post.
- non-HTML – Click the “Add Media” button found under the title of your post. Select “Insert from URL” on the side, and paste the YouTube or Vimeo link.
- Plugin – Most video player plugins also allow you to embed YouTube or Vimeo videos without self-hosting. Just find the plugin you want and follow its instructions from there.
Hosting a video blog on YouTube or Vimeo will allow you to reach a wide audience. Even if your main purpose for uploading vlogs to YouTube or Vimeo is only to embed them in your blog, you can also focus on building a social following on either platform. Because video is the future of the Internet and getting your name out there as a vlogger as well as a blogger is a smart move.
Because vlogs do not involve fancy graphics, extensively editing a video blog is usually not necessary. Instead, focus your time and money on creating high-quality videos by producing valuable content that your current blog followers will devour. You can use free software like Apple iMovie and Windows Movie Maker to touch up the visuals or insert text, images or even background music. Now that you know how to produce your own vlogs, what are you waiting for
Written by Brenna Clarine
Brenna Clarine is a freelance blogger who writes and edits articles on a variety of topics. Check out her work at the Valoso blog, and benefit from her company’s awesome freelance video editing and videographer services at Valoso.