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10 Steps To Effective Copywriting

 

Copywriting is an art that can be mastered by those who have a flair for it. However, a few simple thumb rules will surely help.

 

Steps To Effective Copywriting

 

Simplicity Pays

Whatever maybe the content, it is pointless to confuse the prospective customer with big, difficult words. Do not make the copy look verbose. Simple and crisp writing is the soul effective copywriting.

 

Research

“Begin with the end in mind.” Spend time to understand the target audience for who the content is being written. The ultimate aim is to make an impression on your reader and that too one that lasts. This will never happen unless the writer keeps the reader in mind.

 

The Opening Line

“The whole purpose of writing a document is to have the first line read.” The opening line should be simple yet “eye-ball” grabbing, goading the reader to read on.

 

The Winning Idea

The centre of the writing should be full of substance and the winning idea should immediately click with the audience.

 

Write to One Person

Though the content is aimed at a group of people, it’s always better to address it to an individual, as its human nature to pay more attention when one is being spoken to individually.

 

Avoid Hyping the Product

Do not use flashy adjectives and garish visual aids in a hasty attempt of catching attention. In content writing, the main focus should be to relate with the reader. Certain rules of grammar and professional content can be bent if it makes way for a better understood content.

 

Let the Product Talk

Avoid too much talk about the manufacturer or producer. Let the product speak for itself. To support the features one may use the name and credibility of the manufacturer but it shouldn’t overshadow the merchandise at hand.

 

Pointers and Sub headings

There is a greater chance that the reader may never bother to read an entire paragraph in detail. Hence it is always better to use pointers and subheadings when writing content. Also, it allows the reader to find exactly what he/she maybe looking for in the document

 

Revise

Since kindergarten this rule has been the golden one. Effective copywriting doesn’t lie outside its realm. Always revise. Be it the writing or the research, it always helps to correct your mistakes and improve.

 

Do Your Homework

It’s always good to quote marketing gurus and credible business houses, but be sure to take permission and work around the legalities as most people in this business are extremely defensive about being quoted without prior permission.

11 Comments
  1. Reply
    Mica de Leon July 16, 2016 at 10:07 am

    Oh! These are wonderful copywriting tips. Yes, the opening line as they say is important, I gotta practice on that. I’m not a writer per se, just someone sharing things and thoughts on my blog but I’ll have all these tips in mind for my next write-up…

    ❤ There’s More to Mica // http://www.micadeleon.com

  2. Reply
    ROBERT LEE July 16, 2016 at 1:07 pm

    Very nice post and I certainly learned something new today. Of everything you listed, one I always have an issue with as a reader is the opening line. Just like the title, the opening line should stick to the essence of the content. I know there are so many out there with catchy titles, and they are a turn off for me, and for many readers I know, they have started to learn to ignore.

  3. Reply
    Carola July 16, 2016 at 2:43 pm

    You made a great list! All very important points. I think my weakest spot is ‘Revise’. I don’t like re-reading my own posts quickly. After a while, yes. But not immediately. So I always ask others to check and give some advice.

    ‘Do your homework’ is very important. In multiple ways: Be sure about permissions etc. But also: Know what you’re talking about.

  4. Reply
    Bernadette Angelie Pangilinan July 16, 2016 at 5:41 pm

    I’ve been learning a lot though your blog. I have been thinking of honing my skills in copywriting and this post has provided me with some great tips to start. I must admit that I am always having troubles with the opening line. It seems like I’m always having a mental block when it comes to coming up with a catchy opening line.

    • Reply
      leonard July 17, 2016 at 12:14 am

      You are always welcome. The opening is always the tricky part, but with practice you will get the hang of it.

  5. Reply
    Jessica July 17, 2016 at 3:14 am

    Know your audience as you let the product speaks. And of course, mind the rules of the company you are writing for. These are great tips! I am new in copywriting so these will all help.

  6. Reply
    Zwitsy July 17, 2016 at 8:11 am

    I really find it awesome how copywriters simply make their output in just one sitting. I mean, how fast they could create such? Well, my friend told me that there are people who are just simply good at it while some are used to it and that it isn’t difficult for them to compose such.

  7. Reply
    Ma.Me.Mi.Mommy July 17, 2016 at 8:31 am

    This is so helpful! I do try to follow these pointers whenever I write. Thanks for reminding! 😀

  8. Reply
    Orana July 17, 2016 at 11:27 am

    These are great tips! Not only for copywriting but for successful blog writing in general. I agree about the opening line!

  9. Reply
    Dominic Barrios July 18, 2016 at 9:28 am

    Totally helpful for a blogger like me. I strive to improve our blog contents and writing. Hopefully, I would be able to apply all these tips for effective copywriting. As the old saying goes, content is still king.

  10. Reply
    theresa July 19, 2016 at 4:11 am

    Very informative posts. KNowing these will definitely help in honing my skills in copy writing. I admit that sometimes I’m having difficulty in doing my opening line even when I’m blogging. Your thoughts on copy writing will be put in good use. Thank you.

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