Blog Traffic, like all things desirable, it is the scarcity that creates the demand.
How can you create a flow of traffic that can ensure your blog a steady and growing readership?
With these techniques, you will notice that there is no noticeable decline in traffic rankings.
Increase Traffic to Your Blog
1. Write Evergreen Posts
What exactly is evergreen content?
Evergreen blog content is content that remains in relevance for a long time, with little or no need for updates.
When referenced even years after it was published, it still remains useful to the reader.
Yes, things change very quickly online! For some industries, what is trending today may well be stale by the end of the month. That means that the difficulties or ease with which you create evergreen content may vary based on your market.
That said, the key thing is to keep in mind that if some of your contents remains fresh for a year or two, that could be considered to be evergreen for most industries. Simply put, to grow blog traffic, think evergreen posts!
2. Link Internally with Keyword Rich Anchor texts
Having a tight internal linking structure is very important for sustaining the relevance of your blog.
A consistent link structure engenders a healthy link equity flow all through your website, allowing you to strategically target link juice to target landing pages, lift important pages up in your site structure and improve usability and ‘crawlability’ of your site – making it easier for both humans and search engines to locate your content.
It is also easier to determine the structure your desired anchor texts and keyword positioning on page than it would be if you were to acquire said link from an external source.
3. Minimize the Use of No Follow on External Links
Do you still link out of your blog with nofollow tags? When I started blogging, I was very selfish with my link love. Practically all external links on this blog were nofollow tagged. After I rethought the practice against the real purpose of the nofollow tag, I learned that I was missing the mark.
The nofollow tag was meant to prevent Google bots from following and indexing paid links. Sadly, bloggers have taken this to the extreme and now mark every external link with the nofollow tag.
My outbound linking technique is now very generous and I hardly ever use the nofollow tag on external links except when I link out to ‘bad territories’.
4. Use Images for Visual and SEO Impact
Blog posts need images to break up the text and improve readability. It also provides a quick visual reference on the context of the post.
Apart from those functions, blog posts need illustrations or photos to slip in keywords and improve on page keyword optimization in a way that is unobtrusive.
If you are not using images on your posts, you are leaving a great SEO opportunity on the table.
I use Photo Pin to mine Flickr for Creative Commons – Non-Commercial licensed images and I have found it to be much fun.
Next time when working on a post, include at least one image and optimize it for the search engines by using your keyword in the image alt tag.
5. Add an Attention Grabbing Headlines
We try very hard to make our headlines visually attracting. I have written a headline that took me more than one week to decide on. This should be no surprise because I learned quite early just how much of a big deal having a great headline was.
You see, the web has become so congested with content. People just skim headlines for stories that jump out at them and browse through emails based on subjects of interest.
If your effort to convert browsers into readers does not start from the headline, you would be losing more than 90% of your potential readers without their ever reading the first sentence of your post.
So spend some time crafting the perfect headline. You can also try writing variances of the same headlines that emphasize emotions, to see which performs best.
This tip can also be used to boost existing posts. Look at the headlines of posts that are not converting traffic and think of how you can increase them.
This post is meant to help you build a quality blog that will stand both the test of time and whatever the stresses of life bring. You now have the time, build a better blog.
So there is the blueprint for creating a residual traffic flow, do you think this will work in every case, or was it just a fluke? Let me hear your thoughts!